@BrooklynMuseum’s App ASK Engages Visitors with Artwork
Credit Brooklyn Museum
The free ASK Brooklyn Museum app has been in testing this past year and it just launched on iOS and became available on Android last month. The innovative technology is unique to the museum, said Shelley Bernstein, the vice director of digital engagement and technology at the museum, and was implemented to help visitors better engage with and make connections between the works in the 560,000-square-foot museum.
The app only works in the museum but it allows visitors to ask questions and share photos of objects on display in real time. On average, a member of the six-person Audience Engagement Team will respond within 45 seconds. The exchange is as anonymous as the user wants it to be.
It is important to note that the Museum wants to promote engagement and not have people getting sucked into their phones.” Audience Engagement Team member Andrew Hawkes says, “they’re looking more closely at the art, they’re noticing things, they’re thinking more critically about the work and learning more. That’s a really great feeling.”
Since its launch, there have been about 4,000 conversations through the app. The museum is using data pulled from those exchanges to improve collection installations and exhibition design. It expects about 1% of visitors overall to use the app.
As, Bernstein says, “there’s lots of information in the building, and some want this experience, some want a guided experience. It fits within that framework.”
We are definitely excited to see how ASK will promote audience engagement and get visitors to look at the artwork in new creative ways.